As a car dealership located in New Hampshire, it's important to make sure that potential customers can find your business when they search for car-related terms on search engines like Google. This is where search engine optimization (SEO) comes in.
SEO is the practice of optimizing your website to rank higher in search engine results pages (SERPs) for relevant keywords. By improving your website's visibility on search engines, you can drive more traffic to your dealership and potentially increase sales.
Here are a few tips to help improve the SEO of your car dealership's website:
- Conduct keyword research to determine the terms that potential customers are searching for when looking for a car dealership in New Hampshire. These keywords should be incorporated into the content on your website, including the titles and descriptions of your pages.
- Make sure your website is mobile-friendly. With more and more people accessing the internet on their smartphones, it's essential that your website is easy to use and navigate on a small screen. Google favors mobile-friendly websites in its search rankings, so this is an important factor to consider.
- Include local citations and listings for your dealership. Local citations are mentions of your business on other websites, such as directories and review sites. By including your dealership's name, address, and phone number (NAP) on these sites, you can improve your local SEO and make it easier for potential customers to find you.
- Use social media to your advantage. Social media platforms like Facebook and Twitter can be a great way to connect with potential customers and drive traffic to your website. Make sure to include links to your dealership's website on your social media profiles and regularly post updates and content that will interest your followers.
- Include high-quality, original content on your website. Google favors websites that provide valuable and informative content, so make sure to regularly update your website with new articles, blog posts, and other types of content. This will not only help improve your SEO, but it will also provide value to potential customers and keep them coming back to your website.
By following these tips, and working with someone who gets it, like Conversion Automotive Marketing, you can improve the SEO of your car dealership's website and attract more potential customers to your business. Don't forget to also consider traditional marketing methods such as print and radio advertisements, as these can also be effective in driving traffic to your dealership. The experts at Conversion Automotive Marketing have spent years working on dealer websites and optimizing for SEO. Reach out today to get your rankings at the top of the page!